References for direct marketing advice

Here you will find a brief insight into direct marketing, advice relating to "Direct Marketing Services", and how our partners achieved success:

Unaddressed flyers – a key element of a cross-media campaign

Helsana launched an emotional campaign highlighting the various advantages of their supplementary insurance cover. The unaddressed flyers resulted in many new contacts for the health insurer.

  Helsana case study (german version)The link will open in a new window; The PDF files on our portal are fully accessible. If you should nevertheless come across a PDF file that is not accessible, please notify our specialist unit by e-mail at: accessibility@post.ch. We are always grateful for corresponding tips. (PDF, 5 MB)
  

PromoPost sampling produces glowing results

It doesn’t take a large budget to ensure the success of a sampling campaign. It is much more important that the promotional materials are used in a targeted manner, as shown by the Vanish sampling campaign by Reckitt Benckiser.

                                                  Vanish case study (german version)The link will open in a new window; The PDF files on our portal are fully accessible. If you should nevertheless come across a PDF file that is not accessible, please notify our specialist unit by e-mail at: accessibility@post.ch. We are always grateful for corresponding tips. (PDF, 5 MB)

You can find many more interesting examples in the " DirectCasesThe link will open in a new window" (german version), which are available to download free of charge.