Specialist DM knowledge

Comprehensive, up-to-date specialist knowledge of direct marketing

Swiss Post supports business customers with specialist knowledge, know-how, tips and tools for successful direct marketing. The online DM centre of excellence, DirectPoint, plays a key role here.

Extensive specialist knowledge is an indispensable precondition for planning and realizing successful DM campaigns. With DirectPoint you have access to a broad range of qualified direct marketing knowledge at the click of a mouse.

  • The latest news and trends from the world of direct marketing
  • Case studies of successful DM campaigns
  • Specialist articles and interviews with experts
  • Specialist publications: DirectNews, DirectGuide, DirectFacts, DirectExpert
  • Free online courses and a variety of specialist seminars
  • Checklists, planning tools and practical templates
  • Tried-and-tested know-how and process knowledge

The knowledge on offer covers every direct marketing discipline and was put together by DM specialists for practical business use. A wide variety of information and inspiring ideas is available round the clock, free of charge.  

 Visit the DM centre of excellence  DirectPoint and immerse yourself in the fascinating world of direct marketing (german version).