Specialist DM knowledgeComprehensive, up-to-date specialist knowledge of direct marketing
Swiss Post supports business customers with specialist knowledge, know-how, tips and tools for successful direct marketing. The online DM centre of excellence, DirectPoint, plays a key role here.
Extensive specialist knowledge is an indispensable precondition for planning and realizing successful DM campaigns. With DirectPoint you have access to a broad range of qualified direct marketing knowledge at the click of a mouse.
- The latest news and trends from the world of direct marketing
- Case studies of successful DM campaigns
- Specialist articles and interviews with experts
- Specialist publications: DirectNews, DirectGuide, DirectFacts, DirectExpert
- Free online courses and a variety of specialist seminars
- Checklists, planning tools and practical templates
- Tried-and-tested know-how and process knowledge
The knowledge on offer covers every direct marketing discipline and was put together by DM specialists for practical business use. A wide variety of information and inspiring ideas is available round the clock, free of charge.