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Swiss Post launches SMS postage stamp
Communication dated 02.09.2013
Swiss Post launches mobile franking of letters as of today. A code, can be requested via SMS text message or via the Swiss Post smartphone app, which is then noted on the envelope. This easy way of franking costs CHF1.20. During a one-year pilot project, the offer will be available for A Mail items. In an initial phase, telecom providers Swisscom and Sunrise will participate in the trial. Swiss Post thus expands its product range for mobile customers.
Swiss Post has been offering its customers the opportunity to purchase stamps online via "WebStamp" and print them at home since 2006. It is now introducing a service for purchasing stamps on the move. Those who would like to send an A Mail standard letter to an address in Switzerland but do not have a stamp handy, can send the keyword "STAMP" to the target number "414". The code they will receive should be noted in the upper right-hand corner of the envelope and the letter must be posted in a letter box. A second option is to request such a code via the Swiss Post smartphone app (Android and iPhone coming soon). The fixed cost of franking, including text message, as a value-added service is CHF1.20, regardless of subscription contract.
One-year pilot project
Swiss Post is planning to test the acceptance of the new service among its customers in a one-year pilot project before definitely launching the service and adding further products. For the time being, SMS postage stamps can only be obtained with the providers Swisscom and Sunrise. The costs will automatically be deducted from the user’s calling credit or added to the provider’s bill.
The SMS postage stamp is valid for domestic A Mail items up to B5 format (25cmx17.6cm), up to 100g and 2cm thick. Once purchased, each code is valid for one-off use within 10 days.