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Dynamic sponsorship: commitments for Switzerland
Greater flexibility in a rapidly changing environment
Given the limited sums Swiss Post is able to invest in sponsoring, it needs to keep a close eye on its budget. To still be able to support certain events, Swiss Post provides ad hoc support. This gives it the flexibility it needs to play a full role in Swiss public life without exhausting its resources in the long term.
Swiss Post has specifically positioned itself on the markets in which it operates and, as a leading Swiss employer, also takes its social responsibility seriously. With this sponsoring strategy, Swiss Post can secure the greatest advantages for itself, its partners and society.