Brand identity: More distinct logos for PostFinance and PostBus
The brand logos for PostFinance and PostBus have been redesigned. The two units will thus have a more independent identity in their respective markets. The "Swiss Post" core brand will remain unchanged. These modifications are also being made in view of the upcoming transformation of Swiss Post and PostFinance into public companies.
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PostFinance and PostBus Switzerland Ltd are to receive new brand logos. In future, the core brand add-on "Swiss Post" will no longer feature in these two logos. This will make the brands more distinct and independent. Their association with Swiss Post Group will still be unmistakable due to the use of the Swiss cross and the same font and colours. The new logos will enable PostFinance and PostBus Switzerland Ltd to improve their position among their competitors and in their markets, the retail financial market and the market for public passenger transport. The changes to the logos are also being made in view of the upcoming transformation of Swiss Post and PostFinance into public companies. PostBus Switzerland Ltd has already been a public company since 2006.
The "Swiss Post" brand will remain unchanged. It is one of Switzerland's best-known brands and is firmly established in the public's mind. The brand scores highly in terms of values such as friendliness, trustworthiness and customer focus. The new identity will be introduced gradually, starting in the summer of 2011 and lasting until 2013.