Swiss Post launches personalized daily paper
Swiss Post has launched "MyNewspaper", the first personalized daily newspaper in Switzerland, in collaboration with various publishers who provide the content of their news publications. Swiss Post prints the individual newspapers and delivers them to the subscribers. "MyNewspaper" is to be tested on the market for one year.
"MyNewspaper" is an innovation originated by Swiss Post that combines the advantages of electronic information channels with the physical channel. Subscribers configure their personal newspapers at www.swisspost.ch/mynewspaper. They select the content of interest to them from various national and international newspapers, for instance the sports section from newspaper A, the politics section from newspaper B and the local section from newspaper C. They then get to enjoy the advantages of a printed newspaper – the day after the order is placed, Swiss Post delivers the printed personal newspaper either to the subscriber's home together with the daily delivery or to a P.O. box early in the morning. Alternatively, "MyNewspaper" is also available in electronic e-paper form anywhere in the world.
Printed and electronic
Swiss Post is now testing "MyNewspaper" on the market for one year. During this pilot run, the printed version will be available in the Zurich, Basel, Berne, Lucerne and Aarau areas. The e-paper, which can be read on tablet PCs such as iPads or e-readers, can be ordered from anywhere in the world. Several subscription options with varying quantities and subscription terms are on offer. The printed version of "MyNewspaper" is available from CHF 60 per month, while the electronic one starts at CHF 21. The market test is intended to show the level of demand for a printed personalized newspaper at the subscription prices offered.
Range of content expanding continuously
"MyNewspaper" is based on a close collaboration with the publishers who offer content true to the original from their news publications. Almost a dozen different publishers based in Switzerland and abroad are currently involved in "MyNewspaper". Swiss Post strives to offer as broad a range of publications as possible and will continue to expand it. The first personalizable newspaper on the Swiss market should not be regarded as competition for existing publications. Instead, it will allow publishers to extend the reach of their newspapers and attract new readers. Swiss Post, for its part, provides its logistics experience and manages the interface between publishers and readers.
Printing and dispatch by Swiss Post
Using software developed by a company in Lucerne, the newspaper contents are collated into a file in accordance with subscribers' orders and then transferred to Swiss Post. The individual newspapers are digitally printed overnight on a printing machine in the Härkingen Letter Centre and then sent out from there.