Swiss Post focuses on online business and makes parcels intelligent
Swiss Post follows the requirements of its customers and is further expanding its strategic focus on the e-commerce market. Online retailing is currently experiencing strong growth. This means significantly larger volumes of parcels for Swiss Post and requires new logistics solutions. At the same time, customer behaviour is changing. This is why Swiss Post is continuing to develop further its services for companies and private customers at the interface between companies and end customers. Companies will soon be able to entrust Swiss Post with the handling of their entire online business: from web shops through direct marketing and logistics to customer care and payment solutions. Shoppers benefit from evening and Saturday delivery and from 24-hour collection at automated parcel terminals. In addition, Swiss Post is making parcels intelligent: Customers will soon be able to choose the place and time of delivery for a consignment online.
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The parcel market is currently growing at a rate of approximately 5 percent per annum. At the same time, customer behaviour is changing: There is demand for better online services, shorter delivery times and deliveries, which can be planned to the greatest extent possible and are flexible. For each of these requirements, Swiss Post is creating solutions, which will be available to online shoppers within the coming months. Together with distance sellers, Swiss Post has developed an evening and Saturday delivery service. And another service offer is still to follow in June: Online customers will be able to have return parcels collected at their doorstep by our delivery staff. To complete this new initiative, two additional innovations will be introduced in the second half of the year: My Post 24 automated parcel terminals will enable customers to collect their parcels around the clock starting in autumn 2013. From October 2013, customers will also be able to choose online when and where they would like their future consignments to be delivered.
Innovative service offers for business customers
In a strongly competitive market, distance sellers have to rely on a logistics partner who offers integrated products on the one hand and guarantees the shortest possible delivery times on the other. Swiss Post will create a range of solutions for these commercial customers (from SMEs to large companies), which will considerably facilitate their e-commerce activities. The YellowCube service range is at the core of this strategy. The centrepiece of the service will be a highly automated picking facility in Oftringen, which will be completed in 2014 near the Härkingen parcel centre. With YellowCube, Swiss Post will not only deliver and return items of mail order businesses in the future. It will also handle storage, picking, packing and returns. In addition, Swiss Post offers its business customers complete solutions from creating and running online shops with an integrated payment solution through direct marketing to delivery to the end customer and returns handling. This allows our business customers to concentrate fully on their core business. With its complete service offer, which ranges from the YellowCube service range to automated parcel terminals for end customers, Swiss Post has a unique selling point.
Strengthening the postal core business
The core business of Swiss Post, which is based on letters and services offered in post offices, has been on the decline for years. Swiss Post expects the further development of its service offering in the e-commerce market to also provide it with additional volumes in its various business areas. With these and other measures, it seeks to develop its core business further and generate additional growth.