Swiss Post realigns third-party products at post offices
Swiss Post has decided to focus the range of third-party products available at post offices more clearly on products that are related to Swiss Post. In future, the range will focus on services such as public services, insurance or products and services from the telecommunications sector. Established products such as books, stationery and gift cards will also remain in the range. The mini-kiosks offering sweets and snacks will be discontinued.
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Sales of third-party products are an important source of earnings which contribute to covering the deficit from Swiss Post’s post office network. These sales generate earnings of around 500 million francs annually for Swiss Post. In spring, Swiss Post launched a pilot project in which the range of third-party products available at post offices was adjusted, with the new focus on public services, insurance or products and services from the telecommunications sector. After the pilot phase, Swiss Post has decided to change the focus of the products carried at all post offices, and also to discontinue the mini-kiosks offering sweets and snacks. This new focus will entail a fall in Swiss Post sales. However, the company sees a customer-oriented range of products and a more clearly defined market position as the key to the long-term acceptance of this service.
Established products remain
Established products such as books, stationery and gift cards will remain in the product range. On the other hand, many products that do not closely relate to Swiss Post will no longer be available at post offices. These include products from the home electronics, toys, car and household ranges. Swiss Post will begin the phased implementation of the new product range in the first quarter of 2016.