As part of its network strategy development, Swiss Post aims to achieve a clear and differentiated positioning in the market with its post office range. This should also boost the acceptance levels of third-party products. With this in mind, Swiss Post is launching a pilot project in 20 selected post offices with an adjusted range of products and services that relate to Swiss Post. The trial has begun on 7 April 2015 and will last until the end of summer. The results of the pilot project will then be assessed. Swiss Post will then make a decision on the new positioning and adapt the range throughout Switzerland accordingly. Swiss Post will continue to hold on to the third-party product business in future, as it has a positive impact on the work of the post offices and their staff. These measures will not affect the post office staff in any way.

Several third-party products to be discontinued

Services such as public services, insurance or products and services from the telecommunications sector will form the core of the adjusted range. Swiss Post-related and established products, such as books, stationery or gift cards, will be retained in the range. On the other hand, many products that do not closely relate to Swiss Post will be removed from the range. These include many products from the home electronics, toys, car and household range.

Table: The 20 post offices in the pilot project