Hypothekarbank Lenzburg now offers consultations at Swiss Post’s main branch in Aarau
Swiss Post’s branches are set to become service centers. With this transition, Swiss Post aims to make everyday life easier for the population in Switzerland’s municipalities and neighbourhoods. On 20 February, a new strategic partner, Hypothekarbank Lenzburg, will move in to Swiss Post’s main branch in Aarau, right next to the railway station. This marks the beginning of a new partnership. After a few months, the bank and Swiss Post will jointly evaluate whether there is any demand to expand its services.
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In today’s digital world, people need both face-to-face contact and individual advice. This is where Swiss Post provides support. With its 800 branches, the company can offer space in its premises to banks, health insurance funds and providers or public authorities who want an additional physical touchpoint. Swiss Post’s staff are available to give individual advice. It means customers can post parcels and letters, and receive a comprehensive advisory service all at the same location. This service will be available in Aarau from 20 February. Customers will receive personal, professional advice there on the financial services offered by Hypothekarbank Lenzburg. The bank’s own staff will offer advice on all financial requirements at Swiss Post’s main branch in Aarau. Swiss Post employees at the company’s main branch directly at the railway station and at the Aarau Telli branch will help interested customers to get in touch with Hypothekarbank Lenzburg.
Human contact promotes trust
Thomas Baur, Head of PostalNetwork and Member of Executive Management, is delighted with the partnership: “Personal advice on the premises still plays an important role in services and promotes trust. This is especially true for banks, where trust is a top priority, and where we can capitalize on this aspect through our staff in the branches: they are the heart of Swiss Post, are close to customers and enjoy a great deal of trust – thanks to them, we can meet the requirements of the companies as well as people’s need for face-to-face contact,” says Baur. Marianne Wildi, CEO of Hypothekarbank Lenzburg, is also confident about the partnership: “Banking is a matter of trust. The customers and advisors are the core of our business. Face-to-face contact is essential. This is why we’re pleased to have set up this new way of meeting together with Swiss Post. It’s an encounter that happens outside the bank branch, in a completely new environment. And although the meeting takes place physically, it’s supported by our digital elements,” says Wildi. If the service is well received, the partnership will be extended to other Swiss Post branches in the Canton of Aargau, she adds.
In addition to the partnerships with Assura, Sympany, Migros Bank and Cornèr Bank, Swiss Post’s next strategic partnership is being launched in the branches. But Swiss Post hasn’t yet reached its goals, and is constantly in talks with companies and public authorities about potential cooperation, whether at regional or national level.
About Hypothekarbank Lenzburg AG
Hypothekarbank Lenzburg is a listed Swiss universal bank founded in 1868 as Hypothekar- und Leihkasse Lenzburg. At the end of December 2022, it had 324 staff (adjusted for part-time positions). The bank’s services include retail banking, mortgage lending, private banking and SME business. As part of its fintech business, it provides banking services to third-party financial service providers. Hypothekarbank Lenzburg also offers professional asset management under the HBL Asset Management brand. The bank’s own core banking system, Finstar, was equipped with an open interface in 2017. Under the brand name Hypothekarbank Lenzburg, the bank operates 13 branches and three advisory offices, and is strongly anchored in the region. Hypothekarbank Lenzburg has received various awards in recent years thanks to its technological innovations.
Swiss Post and its network strategy
Opening up its network is one of Swiss Post’s strategic priorities, and is in line with the “Swiss Post of tomorrow” strategy communicated in 2020. In the current strategy period, Swiss Post’s branch network is to be stabilized at around 800 self-operated branches. Swiss Post is opening its dense network up to service companies and public authorities to ensure that it can be maintained for the benefit of the population. The partners benefit from the infrastructure and from the advisory and other services provided by Swiss Post staff (arranging appointments, changing addresses, etc.) and, in turn, the option of offering their customers face-to-face contact via Swiss Post’s branch network in today’s digital world. This also allows the partners to strengthen their presence in the regions, helping them to focus on their customer service. By opening up its network, Swiss Post is creating new service centers in the regions, generating added value for the whole of Switzerland.