A big issue on a small format
Encompassing the environment, economy, social affairs and art, sustainability is an extremely diverse and multifaceted issue. All of this can be examined in a playful way on the new sustainability stamp. We asked passers-by about the importance of sustainability in their everyday lives.
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As a company, Swiss Post is aiming to be climate-neutral by 2040: whether it’s electrification, the addition of vehicles with alternative drives to the PostBus fleet, PET recycling during delivery rounds, or CO2 offsetting with “pro clima” delivery: Sustainability plays a central role at Swiss Post. The receipt on request policy reduces unnecessary paper consumption. The tried-and-tested PostPac is made of climate-neutral recycling cardboard, is reusable, and can be folded in no time.
The company is stepping up its commitment to sustainability with a new stamp. This postage stamp is the result of a design competition organized by Swiss Post in conjunction with the Bern University of the Arts. Twenty-two highly dedicated students of the Visual Communication course were given the task of presenting various dimensions of sustainability in a stamp design. The winning design shows letters and numbers on 15 lines. It aims to encourage people to engage with the image by searching for words. As well as the already circled word “HELVETIA” and the face value “100”, 24 other German, French and Italian words related to sustainability are hidden in the puzzle. How many words can you find?