Swiss Post at the Scouts’ National Jamboree “mova”: supporting young people
Swiss Post is supporting the Scouts’ National Jamboree as a main partner – but that isn’t all it’s doing. Among the 30,000 scouts, there are a number of Swiss Post employees who will help create unforgettable memories, whether in their units, as “rovers” (helpers), at the Swiss Post stand, or in the special branch.
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It’s seven o’clock in the morning. Scouts are already piling into Postbuses at the bus station. Today the scouts are going on a trip. The sound of giggling, singing and chitchat rings out. No one seems the least bit drowsy. And you soon realize that camp life begins at sunrise.
Swiss Post’s special branch is still closed at this time. Yet preparations for the day are well underway here. It’s the first Tuesday after the start of the camp. “Lots of parents prepared their parcels over the weekend and took them to the post office yesterday, Monday. Today we are expecting peak numbers,” explains Marco Keller, another bona fide scout who is in charge of logistics. And it turns out he’s right: a later visit reveals that the trucks ended up taking over 2,100 parcels to the campsite that day.
The Scouts’ National Jamboree, taking place from 23 July until 6 August, is a camp of superlatives in many respects: 30,000 campers spread out across an area of about six kilometres in diameter. A small town springs up out of nowhere for 14 days in the otherwise tranquil region of Goms, situated between Münster and Obergesteln.
Back on the “BuLavard”, the campsite’s central mile (or “boulevard”, if you will), the scouts meet Benno B-Post. From his decked out DXP (electric scooter), he calls out for children to join the “chain letter mission”. Unfortunately, Benno has clumsily lost the “mova” story. With the help of the kids, he wants to rewrite it. Even more important than the “mova” story, however, are the visual memories, and Benno is also available for selfies. His task – and Swiss Post’s task for that matter – is to bring people together, including at the Scouts’ National Jamboree. And what better way to do this than with a group photo?
Swiss Post doesn’t just make this huge event possible through its sponsoring commitment as a main partner, it also helps create unforgettable memories with its stand that’s shaped like a pile of parcels. This space offers a photo wall, postcard studio, lounge and much more besides, inviting visitors to spend time together and explore new worlds. And seeing as the campsite is huge, “zero-emission Postbuses” are actually provided for the event. Although their carbon footprint is small, they require a large amount of muscle power: they are powered by your feet.
An interactive space on two floors: there is plenty of variety at the Swiss Post stand on the BuLavard.
It’s nearly midday. At the Peter & Paul Inwil scout camp, Fabienne Scherer, scout name “Wikki”, is preparing lunch. Fabienne works as an SAP consultant in the HR department at Swiss Post and has been involved in the scouting movement since she was little. What is it that she loves so much about the movement? “At the opening ceremony, there were about 30,000 of us, all sharing exactly the same passion. It’s simply infectious.” And she sees parallels to Swiss Post here as well. “The scouting movement is one of the biggest youth organizations in Switzerland. And Swiss Post is one of the biggest employers. Regardless how big an organization is, it ultimately comes down to each single individual for great things to happen,” Wikki explains, as the “Sonar” camp radio announces the day’s news in the background.
The Ballwil scout camp is just round the corner. The Ballwil and Inwil scout organizations are based about five kilometres apart in the Lucerne Seeland region. At “mova”, they are just a few metres apart. “Search”, or Martin Kaufmann as he’s known in real life and at Swiss Post, does not actually take much searching to track down, contrary to what his name would have you believe. His hat sticks out just like the buildings of his camp unit: the observation tower is about five metres high. Martin, an ICT specialist in his second year of training and joint unit leader, comes across as very modest though. “This construction is not all that special. We actually built it during a previous camp. We gel really well as a team. Everyone knows what needs to be done,” he says, as if computing experts, truck drivers and commercial employees putting up a multi-storey wooden tower is no big deal at all. After all, you won’t find any woodworking specialists like carpenters in their leadership teams. Search is likewise no stranger to the scout organization: he joined as a Wolf (one of the younger sections of the scouts). What does he think the scouting movement has in common with Swiss Post? “Everyone is included in the scouting movement. We know we can only achieve big things as a team. The same is pretty much true at Swiss Post.”
It’s now nearly evening. While Wikki is soon cooking again and Search is on the tower discussing the schedule for the coming day with his leadership team, there is still a lot of activity at the Swiss Post interactive stand. Lots of kids have come back from their days out and are now bustling around the BuLavard. It’s soon apparent that there is more that connects Swiss Post and the scout movement than just parcels and letters. Swiss Post brings people together – just like the Scouts. And in both organizations, this is only made possible with the immense passion of lots of helping hands.