What the Swiss think about Swiss Post
Gallup study 2022

What does the Swiss population really think about Swiss Post? Gallup Switzerland, a public opinion and market research institute, surveyed 1,000 people from Switzerland on behalf of Swiss Post.

Rich Content Section

Competitive thanks to digitization

Online counters instead of tedious visits to the public authorities, AI and broadband Internet for all. Digital services are key for a country’s competitiveness. This is what 70 percent of the Swiss believe.

The illustration shows how the majority (70 percent) of people are on one side.

Digital Swiss infrastructure

Who owns the digital infrastructure, for example the network, servers or data stores? For 69 percent of Swiss people, the decisive factor is whether it is run by the Swiss state or a foreign entity.

The illustrations shows 69 percent of the people pulling together.

Buying know-how

Should digital know-how be acquired with company acquisitions? The Swiss say “yes”. 45 percent are in favour of occasional acquisitions, while 31 percent are rather against it. The rest remain undecided.

The illustration shows that 45 percent of the Swiss population are in favour of occasional acquisitions.

Swiss Post’s digital commitment

Our digital ambitions are well received: two-thirds of Swiss people are in favour of Swiss Post supporting Swiss companies, institutions and public authorities in their digital transformation.

The illustration shows how 66 percent of people standing on one side are in favour of Swiss Post’s efforts to support digital transformation.

Reliable partner

Eight out of ten Swiss people feel that Swiss Post is there for everyone. Three out of four would regret it if Swiss Post no longer existed in its current form. And every second person is of the opinion that Swiss Post provides security in times of change.

The illustration shows that 80 percent of Swiss people think that Swiss Post is there for everyone.

Data storage

Who stores our data? Where are the servers located? The majority of Swiss people would rather entrust their digital data to a state institution than to a foreign private entity.

The illustration shows how 66 percent of people standing on one side are in favour of Swiss Post’s efforts to support digital transformation.