Our strategy
“A dynamic Switzerland needs an equally dynamic postal service.”
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Strategy video
Originally developed in 2020, Swiss Post is continuing its “Swiss Post of tomorrow” strategy until 2028 and is adapting it to current market conditions, while always keeping the 2030 horizon in mind. Through the expansion and development of its products and range of services, Swiss Post is strengthening its market position and modernizing its branches. It is entering into targeted partnerships to achieve this. There is an even greater focus on customers and their needs, especially private customers and SMEs. At the same time, Swiss Post engages in regular dialogue with its political stakeholders and aligns itself with the strategic goals set by the Federal Council. Postal legislation provides the regulatory and legal framework.
Swiss Post invests in line with the needs of its customers
To ensure it can promptly react to current and future trends, Swiss Post has set itself a clear goal: it wants to continuously improve and develop its entire range of services so that, in future, it offers all of its customers added value – whether they are companies, authorities or private individuals. To achieve this, it is expanding its presence in selected markets and increasing investment in areas where new customer needs exist or will arise. It is not about growing as a company, but instead restoring balance to the Swiss Post system. Growth allows Swiss Post to finance the universal service with its own resources and provides the means for future investment in our country’s infrastructure.
To achieve this, it will continue to focus on the logistics, communications, mobility and financial services markets. The markets are organized into four Group units and supplemented by PostalNetwork – the face of Swiss Post for private customers and SMEs. Together, the units aim to ensure that people, companies and authorities in Switzerland and beyond can interact safely and seamlessly. Swiss Post’s mission and core competency is front and center: the trustworthy transport of goods, information, people and values – with physical and digital services. Swiss Post wants to continuing building on its strengths in the digital age just as it has done with mail secrecy for over 175 years.
Five Group units for a strong Swiss Post of tomorrow
All of the Group units work side by side to meet customers’ needs and secure Swiss Post’s future:
The Logistics Services unit ensures that letters, parcels and goods, along with newspapers and advertising, are delivered safely and efficiently. Swiss Post will continue expanding its leading position as a broad-based logistics services provider in the future – for Switzerland and across its borders.
Digital Services enables trustworthy digital communication for people, companies and authorities, with intuitive interactions and secure data handling. Swiss Post wants to continue strengthening its role as a relevant provider of digital communication.
Mobility Services connects the city and the countryside with environmentally-friendly mobility and offers sustainable and flexible mobility solutions for Swiss Post and business customers. Swiss Post will remain the market leader for road-based public transport in future and is a driving force behind the e-mobility transformation.
PostFinance offers its customers in Switzerland the right financial services and impresses them with its passion and customer centricity. The interest differential business is still vital to PostFinance. Alongside this, it is strengthening the non-interest-related business with core business-related solutions.
PostalNetwork makes Swiss Post’s products and services accessible for all. Various channels are available if queries arise, including the Contact Center and WhatsApp. The unit will respond to the needs of its private customers and SMEs in future with a strong network of 2,000 staffed branches along with numerous other access points, such as terminals and the home service.
The seven strategic ambitions
In order to ensure that it can manage this strategy in a targeted manner and measure its success, Swiss Post has created seven strategic ambitions.
Economy
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Customer-centric
Swiss Post knows its customers’ needs. On this basis, it is improving its range of services and continually developing them. It offers a consistent customer experience with tangible added value. Business and private customers have the same high satisfaction level and recommend Swiss Post to others.
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Targeted and sustainable growth
Swiss Post is achieving targeted growth in selected market areas in logistics, communication, mobility and financial services. In doing so, it is securing the financial resources for future investments and making an important contribution to its self-sustainability. It is focusing consistently on ever-changing needs and investing in areas where there is long-term potential for the future.
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Self-sustaining
Swiss Post ensures sustainable value creation through targeted growth. It is continually improving its operating procedures, increasing the efficiency and quality of its services in the long term. Swiss Post checks its prices regularly and adjusts them to market conditions in consultation with the price regulator. This ensures it can continue to finance the public service, necessary innovations and investments from its own resources.
Society
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Relevant to the general public
With its products and services, Swiss Post makes everyday life easier for the Swiss public, who use these services every day. The services provided for the public service meet the expectations and needs of a majority. Swiss Post is continually developing this service in collaboration with customers, politicians, its owner and other stakeholders.
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Digitally and physically connected
Swiss Post connects the physical and digital worlds. With its traditional physical services, it remains close to people. It is increasingly supplementing its tried-and-tested range of services with digital solutions and additional functions. Swiss Post promotes digitization in Switzerland by expanding digital services and access points.
Employees
Attractive for employees
Swiss Post’s diversity attracts independent and ambitious talent. As one of the largest employers in Switzerland, it acts as a role model: with fair employment conditions, a modern understanding of leadership, future-oriented working models and a broad range of development opportunities. Responsibility and inclusion shape its corporate culture.
Environment
On track for net zero
Swiss Post is committed to a harmonious environment and takes responsibility for climate protection. It is continually taking measures to avoid and reduce its greenhouse gas emissions, including replacing fossil fuels with renewable ones. Swiss Post aims to be carbon neutral in its in-house operations by 2030. By 2040, it aims to achieve net zero along the entire value chain [ESRS E1: SBM-3].
Raison d’être
Bringing Switzerland together – every day since 1849.
Raison d’être
Vision
Powering a modern Switzerland.
Vision
Values
Swiss Post’s three values encapsulate its culture.
Customer-centric – with emotion, courage and reason
“We create new opportunities for people and companies in Switzerland with innovative, modern and relevant services. We consistently design solutions from our customers’ perspective. Our actions are shaped by entrepreneurship, courage and empathy.”
Trustworthy – by people and for people
“We fulfil what is expected of us professionally and are a reliable partner. Our collaboration with third parties is efficient and cooperative, and our approach is appreciative and respectful. In this way, we create scope for new opportunities within and outside Swiss Post.”
Committed – from small to large scale
“We act responsibly and with foresight for society, companies, the environment and people. We make life easier for our customers. Our joined-up and autonomous thinking and actions are the foundations for the holistic evolution of Swiss Post.”