Dynamic sponsorship: commitments for Switzerland
Greater flexibility in a rapidly changing environment
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Partnership with Swiss hiking trails
Sharing a common path
Hiking is the Swiss people’s number one sport. More than 65,000 kilometres of uniformly signposted and well-maintained hiking trails offer access to Switzerland’s most beautiful landscapes and connect its communities with each other. Swiss Post’s commitment as the main partner of Swiss hiking trails allows it to support the implementation of projects that help to encourage hiking as a sport, while at the same time remaining committed to creating attractive activities and platforms for the Swiss people – particularly for families. Swiss Post enables unforgettable hiking experiences for families and accompanies them on their individual path to their destination.
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Locarno Film Festival
Great cinema on the Piazza Grande
Tens of thousands of visitors make the pilgrimage to the Piazza Grande in Locarno every year. The special atmosphere created by this great event draws film fans from all over Europe. Swiss Post is a sponsor and logistics partner of the Locarno Film Festival. It provides the visitors with Postbus shuttle transport, meaning that cars can be conveniently left at home. The Locarno Film Festival takes place every year in August.
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Museum of Communication
A communication adventure with bonfires, smartphones and cyborgs
The Museum of Communication in Berne is the only museum in Switzerland devoted exclusively to communication and its history. In its exhibitions and activities, the Museum of Communication focuses on the societal and cultural impact of communication and related technologies. Visitors are encouraged to get actively involved and reflect on what they see thanks to the interactive stations, surprising exhibits and big screens. The story of Swiss Post is also told through thousands of objects. What’s more, the museum holds one of the world’s biggest and most valuable collections of Swiss and international postage stamps.
Swiss Post is a sponsor of the museum. That’s because communication connects people, just like Swiss Post has always done – whether in the present, past or future.
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FUTURE SOCIETY ASSOCIATION
Shaping a highly dynamic world requires the systematic, early identification of future framework conditions. This does not, however, merely involve analysing technological progress, but also requires anticipating future societal challenges. The FUTURE SOCIETY ASSOCIATION (FSA) is a project of the W.I.R.E. think tank which, for more than 12 years, has taken a systematic, open and critical approach to shaping the future, operating in an independent and apolitical manner at the interface between science and practice.