Address verification – the lifeline for data quality
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Since 2019, online casinos have been allowed in Switzerland – provided that gamblers are domiciled in Switzerland. To fulfil this requirement in a reliable, user-friendly manner, Swiss4Win by Casino Lugano partners with Swiss Post, using its real-time address verification, for its online casino Swiss4Win. This is an advanced technological solution that ensures secure, fast and efficient digital onboarding.
Casino Lugano has been operating its own licensed online gambling platform, Swiss4Win, since March 2021. The portal offers a comprehensive experience with over 2,000 games, including slots, board games and live casinos, which also create a real casino feeling online.
Gambling online throughout Switzerland
The launch of this platform, which makes the casino games digitally available in various languages all over Switzerland, is an important milestone in keeping up with the development of the online casino market, which has been growing rapidly since 2019.Pasquale Amato, Head of Marketing at Casino Lugano, says: “The digitization of gambling in Switzerland accelerated significantly during the pandemic. Nowadays, online gambling is no longer merely an alternative, but an essential part of this form of entertainment. We expect to see an increasingly fluid transition between physical and digital experiences in the coming years, with users switching between the two domains quite naturally.”
Players must reside in Switzerland
As required by law, the online games offered by Swiss4Win are only open to persons residing in Switzerland. A person’s gambling account must be verified so that they can use all the platform’s features. If you want to gamble on Swiss4Win, you must have a valid ID document and – unlike in a physical casino – be able to prove you reside in Switzerland. To simplify this process, reduce input errors and prevent any attempts at fraud, Swiss4Win has been using Swiss Post’s address verification since 2024.
With the integration of Swiss Post’s address verification, we are enhancing our onboarding processes by identifying possible discrepancies in the data provided in real time. This allows us to step in at an early stage in the event of anomalies and ensure a seamless, legally compliant user experience, as well as an efficient and secure acquisition process.
Pasquale Amato, Head of Marketing, Casino Lugano
Address verification in real time: high data quality right from the get-go
Casino Lugano’s online platform has integrated the address assistant into its registration form, which detects in real time whether the address entered is valid and automatically populates the fields as it is entered. This makes Swiss4Win more user-friendly and it helps avoid typing errors.
At the same time, in the background, address verification checks the person’s last name, first name and postal address with Swiss Post’s delivery database. The system suggests a correct address for users, which they can confirm or modify.
Seamless and safe technical integration
The technical integration of address verification initially presented the IT team at Swiss4Win with a number of challenges. The biggest hurdles were connecting to the company’s own registration system, handling special cases such as addresses that are not in the Swiss Post database, and ensuring an optimal user experience despite real-time verification. ”Thanks to the fantastic work of our IT team, and by working closely with Swiss Post, the solution was nevertheless implemented quickly and reliably without compromising the user experience,” explains Pasquale Amato.
Address verification actively contributes to player protection and helps to prevent illegal gambling by preventing access to Swiss online services with fake details. Accurate data and reliable checks minimize the risk of fraud.
Address verification works – everybody wins
One year after the introduction of address verification, Pasquale Amato has a thoroughly positive verdict: “Thanks to optimization of the data entry process and the introduction of this enhanced check, the quality of the data collected has improved significantly, which has led to fewer errors and attempts at fraud during registration.” Not only that, but onboarding has become faster and more intuitive for users as well, while also ensuring a more efficient, secure experience for both players and providers. Thanks to the integration of the address assistant and real-time address verification, Swiss4Win managed to reduce errors during the address input stage by 12 to 15 percent, improving the general quality of the data entered during registration. At the same time, process optimization has reduced the time spent opening an account by an average of 20 percent. The result is a faster, more intuitive, and more efficient user experience.
For Swiss4Win, one thing is certain: Swiss Post address verification is a practical solution for a secure online service – and a win for everyone involved. And all of this is 100 percent Swiss made.
