Seamless flow with efficient address maintenance
Aqua Viva

Aqua Viva is committed to the protection and restoration of native rivers, streams and lakes. The NPO is financed primarily by donations, membership fees and foundation funds. A key part of fundraising is sending personalized direct mailings to existing contacts. Aqua Viva sends out around 35,000 donation and membership letters every year in around thirteen campaigns.

Until now, the NPO “rather neglected” address management, says Christian Felber, Project Manager at Aqua Viva. This meant it had to synchronize the entire address database four times a year, even though it would also be possible to update selected addresses. This manual process, carried out with the help of external parties, was time-consuming, error-prone and inefficient. This raised the question of how the addresses could be maintained entirely in-house in a campaign-based, efficient and high-quality manner. 

Direct connection to the Swiss Post database

In 2024, the NPO decided to introduce Salesforce as a CRM solution and connect it directly to Swiss Post’s address database using the Swiss Post address management Nexellerator tool. Nexellerator is a tool for efficient address management that accesses Swiss Post’s database and facilitates address maintenance directly in Salesforce. This Nexellerator solution was developed by software company Nexell, a Swiss Post partner in CRM and IT. Non-profit organizations and companies that regularly run dialogue marketing campaigns benefit from the tool’s high data quality and improved deliverability.

Quick access to up-to-date addresses

It has given Aqua Viva access to automated address maintenance directly in the CRM, which requires only a few clicks and always provides up-to-date, correct data. The NPO now has the highest quality data and updates its addresses as required prior to each campaign. Contacts are selected according to various criteria and added to the campaign, while the addresses are compared and stored correctly in the system.

Address comparison is no longer an issue – it simply runs in the background and saves us a great deal of time and effort.

Christian Felber, Project Manager, Aqua Viva

Seamless technical integration, easy to use

The introduction of Salesforce was time-consuming for Aqua Viva, but the integration of the Nexellerator went smoothly without any additional effort for the organization. “We adapt the Nexellerator individually to our customers’ processes and requirements,” says John Sas, founder and managing director of Nexell. Christian Felber adds: “I found integration to be supportive and solution-oriented. Our requirements were incorporated and integrated into the solution. Right from the very first campaign, I was thrilled with how easy and intuitive the address comparison process was. Today, the admin staff can carry out the comparison itself in just a few minutes – without any additional human or time resources.

The advantages of the Nexellerator at a glance

• Tailored address maintenance directly in Salesforce
• Up-to-date, high-quality postal addresses at all times 
• Real-time address comparison and documentation of all changes 
• No additional human and time resources required
• Simple handling without previous knowledge 
• Can be adapted to changed processes and requirements 

Better addresses, more donations

With automated address management, Aqua Viva can prepare its campaigns quickly, reliably and independently. Increased efficiency and a reduced error rate leave more time for the actual fundraising work and facilitate a more targeted approach to the target groups. After printing and mailing, the donation letters reliably reach their recipients – increasing the chance of a successful donation.

More information on address maintenance products