The best refrigerator deals on your smartphone
Cross-media customer acquisition with Swiss Post

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Frankenspalter sells food processors, lawnmowers, table tennis tables – everything you need for household, garden and leisure at low prices. Swiss Post distributes flyers advertising their offers to local households as unaddressed items (PromoPost). At the same time, the offers appear on the smartphones of other potential customers.

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Frankenspalter also publishes its existing range of offers online on the Profital smartphone app. This opens up another advertising channel with little expense. Anyone who wants to receive offers from Frankenspalter in the future can simply subscribe to their brochures. That way, a community of loyal customers develops on Profital ― which results in a measurable increase in sales.