Drawing the crowds to the garden center
Successful customer acquisition and retention with Swiss Post
The Guggenbühl Garden Center in Bonstetten certainly has plenty to offer: a huge selection of plants and pots, decorations and garden tools. However, in order to draw in the customers, these products and seasonal offers need to be communicated to the people of Säuliamt in Zurich.
The Guggenbühl Garden Center
Every few months the garden center sends out a catalogue, both to its customer base and as an unaddressed item to households in the region. Customer card holders also receive a voucher, as well as an invitation to the summer night festival and the Christmas exhibition.
Lars Küng, Head of Communication, Guggenbühl Garden Center
Isabelle Ciaravolo, employee, Guggenbühl Garden Center
Marco Götschi, Product Manager, Swiss Post
PromoPost, B Mail bulk mailing, PostCard Creator and Address maintenance online – The Guggenbühl Garden Center uses proven products and innovative services from Swiss Post to communicate with customers. It’s a simple process: the employees configure all of the mailings online in just a matter of clicks.