Nestlé business case
“Thank you Mum!”
On Mother’s Day in 2017, some 900 Swiss citizens sent their mothers a thank you postcard via the Nestlé Baby website. Postcard API served as the digital interface between Nestlé Baby and the postcard printing and mailing service.
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In the week before Mother’s Day 2017, Swiss citizens had the chance to send their mothers a postcard via the Nestlé website to say “Thank you”. On the Saturday before Mother’s day, some 900 mothers received postcards from their children with personalized messages. The campaign was advertised via newsletter, Facebook and the Nestlé BABY Club website. “We wanted to do something special for mothers. The postcard was the perfect solution: it brings joy, is personal and can be customized thanks to Postcard API. Moreover, it remains etched in your memory,” says Aline Perret, Junior Brand & Digital Manager at Nestlé Infant Nutrition.
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The services rely on the Postcard API digital interface from Swiss Post. Since Migros launched the postcard service in September 2016, more than 90,000 digital cards have already been created via the Migros website and the Migros app before being printed and delivered as physical postcards by Swiss Post. “The postcard is the perfect medium for us to rekindle something emotional like collective memories of a Migros moment among our customers,” says Philipp Kuonen, Umbrella Campaign Project Manager at the Federation of Migros Co-operatives. The new, versatile Postcard API digital interface has made this possible.