Pro Juventute – Children assume responsibility

Children with a well-developed sense of self-esteem are happier and less prone to habits that may harm their health. These research findings are illustrated in appealing fashion on this year’s Pro Juventute stamps.

Rich Content Section

Special stamps – Pro Juventute Brother and Granddaughter

Our sense of self-esteem grows when we are allowed to contribute to and assume responsibility in society, because we all want to feel a sense of belonging. The same is true of children. Many like to help out by cooking, doing little chores or looking after their younger siblings for a while. If a task is age-appropriate and challenging but not overtaxing, and if children sense they are helping others, they feel needed.

These psychological findings were illustrated in an attractive retro style on the Pro Juventute special stamps. On the 85+40-centime stamp, a young boy is helping his little sister to put her shoes on. On the 100+50-centime stamp, the same girl is carrying her grandmother’s shopping basket. The fact that young people grow and develop when they can lend others a helping hand is especially true of teenagers. They don’t just want to be looked after, but to accomplish things themselves!

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Pro Juventute first-day cover

Technical information


Philately: from 4.11.2021 to 30.6.2022 or while stocks last

Branches: from 11.11.2021 to 31.6.2022 or while stocks last


Unlimited from 11.11.2021


Offset, 4-colour; Joh. Enschedé, Haarlem, Netherlands


Stamps: 33 × 28 mm

Sheet: 182 × 198 mm (open), 82 × 99 mm (folded)

(5 rows of 2 stamps)

Stamp booklet: 86 × 62 mm (folded)


White stamp paper with optical brightener, self-adhesive, on backing paper, 196 gm²


Serpentine cut (4 sides)


Martina Friedli, Bern