Every dog has its dayA sample is worth a thousand words
A supplier of pet food delights proud dog owners with a sample of dog food.
The target group of dog owners is to be selectively addressed and made aware of a new food mix. The supplier wants to surprise dog and owner in person, with a large sample pack.
The postal carriers hand over the sample packs to dog owners in person at their front door. The handover becomes an event with a lasting impact. The personal delivery of samples by Swiss Post also makes a high impact in other sectors.
Clear segmentation of the target group prevents waste circulation. Being presented with the sample in person leaves a positive impression on the recipients. It generates an affinity for the brand and strengthens the brand experience.