Snowfall triggers mailing campaign

A transport company reminds people of its presence at the right time

A public transport company is present in the market with the right services, at the right time.

The aim:

A transport company that forms part of the Zurich local transport network wants to publicize its seasonal offerings when the first snow falls. These include Park&Ride services, timetables and excursion tips.

The solution

Swiss Post has the pre-produced mailing ready for dispatch on demand. One day, the weathermen forecast the first snowfall. That same morning, the customer sends the instructions that initiate dispatch. The mailing lands in recipients' letterboxes the very next day.

The benefits to the customer:

The rail company launches its seasonal offering at exactly the right moment. It conveys the image of a customer-friendly transport company that's always on the ball.