Strategy approved for successful future of Swiss Post
The Board of Directors of Swiss Post has approved the corporate strategy that was revised jointly with Executive Management. It is derived from the Federal Council’s strategic objectives for 2010-2013. In the next three years, Swiss Post will focus even more heavily on four areas of activity: communications, logistics, retail finance and public passenger transport. Swiss Post intends to consolidate its leading position in Switzerland in these four markets. Its strategy abroad provides for gradual, risk-aware growth. This will safeguard the business in Switzerland. The aim of Swiss Post is to offer its customers first-rate services at fair market prices, and also to provide a high-quality basic service and continue to be an attractive, socially responsible employer in the future.
Swiss Post has defined its corporate strategy for the next three years. The strategy for the Swiss Post conglomerate, which has been revised and approved by the Board of Directors and Executive Management, has been focused even more rigorously on the four core markets of communication, logistics, retail finance and public passenger transport. Swiss Post intends to consolidate its leading market position in Switzerland in these markets and achieve industry-standard returns for each of them. To defend the Swiss market against international competition, Swiss Post operates abroad in a risk-aware manner by focusing its activities mainly on the needs of Swiss customers abroad and providing them with access to the global network. With a low financial commitment, Swiss Post will endeavour to increase revenue gradually to a level in the tens of millions over the next three years, equivalent to approximately 15 per cent of anticipated total turnover.
Coordination with Federal Council requirements
The corporate strategy is derived from the Federal Council’s strategic objectives for 2010-2013. These provide for the safeguarding of basic services for postal and payment transactions in all regions of Switzerland and include targets for profitability, the increase of enterprise value and for a progressive and socially responsible HR policy. This statutory performance mandate has always been fulfilled extremely well by Swiss Post so far, according to reviews by owners and supervisory authorities.
Quantitative and qualitative targets
Swiss Post’s strategy includes measurable quantitative and qualitative targets. For example, Swiss Post is expected to make between 700 and 800 million francs in profit annually in the future. It needs these profits in order to remain an attractive and socially responsible employer, keep pension funds healthy, invest in the development of the company, strengthen equity and pay a contribution to the Confederation, and be able to fulfil its tax obligations in the future. In addition, a high level of satisfaction is to be maintained among both customers and employees. In terms of protecting the environment, Swiss Post has set itself a reduction objective: specifically, the units will introduce a number of measures aimed at significantly reducing CO2 emissions. The strategy assumes that the traditional postal business will continue to account for the lion’s share of the profit over the years. By developing innovative solutions at the interface of physical and electronic mail, it is focusing on future-oriented services and new market opportunities.
Strategic thrusts for implementation
To ensure that its strategy is implemented successfully at the operational level, Swiss Post is focusing on the following strategic thrusts: first-rate services for private and business customers, fair-market prices, sustainable and profitable growth, socially responsible cost efficiency, and optimum use of the regulatory framework in force. Swiss Post is now a robust and prominent Swiss service company. Its future economic success will create ideal conditions for continuing to ensure a high-quality basic service. Swiss Post regards the mandate to provide the basic service as an opportunity to prove that the trust placed in it will continue to be justified in the future.