Direct marketing: Swiss Post takes over remaining shares in DMC Group
Swiss Post acquires a 100% stake in Direct Mail Company AG and Direct Mail Logistik AG. Swiss Post previously held a stake of 50% in both companies. By taking over the DMC Group, Swiss Post is sending a clear message in direct marketing and strengthening its position in the market. Swiss Post will continue to operate DMC as an independent company. The takeover will have no effect on customers and employees.
The DMC Group, whose head office is in Basel, offers products and services in the area of direct marketing and in the delivery of unaddressed consignments. The DMC Group consists of Direct Mail Company AG, Direct Mail Logistik AG and IN Media AG. Furthermore, Direct Mail Company holds 50% of Direct Mail Biel-Bienne AG.
By delivering unaddressed consignments and free newspapers, Swiss Post operates in a highly competitive market. With this takeover, the company is strengthening its position in direct marketing and thereby in its core business. Swiss Post has held a 50% stake in Direct Mail Company AG and Direct Mail Logistik AG already since 1996.
The DMC Group employs a nationwide workforce of 135 full-time and some 2,500 part-time employees at its sites in Lausanne, Biel, Thun, Zurich, Domat/Ems and Niederbipp. Swiss Post will continue to operate DMC as an independent company as well as the partnership in the SDM association (swissdirectmail). The takeover will have no immediate effects on the customers and employees of the DMC Group. The parties have agreed to remain silent as regards the details of the sale. The takeover was closed on 6 January 2012 with retroactive effect from 1 January 2012.