Business reply label for letters
Reply mail for which you pay the postage for your customers

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With the letter business reply label, your customers can react to offers, surveys and campaigns quickly and easily without paying any postage and get in touch with you. You cover the cost of postage – of course, only for the items that are actually sent back.

  • Return by A Mail or B Mail
  • Options for consignments from Switzerland and abroad (Combi Response/Global Response)
  • Simple payment for items received by monthly invoice

The Cicero bar business reply label option will be discontinued from 31 December 2021. Since 1 January 2020, you have the option of designing business reply labels when franking using a data matrix code (DmC). Please refer to the information in the factsheet (PDF, 541.1 KB)Document is unavailable. (German version) and Swiss Post’s guidelines and design specifications.


Who is this service for? Preconditions

“Business reply label” is a service for business customers with a billing relationship with Swiss Post.

If you do not yet have a billing relationship with Swiss Post, you can apply for one.

By sending business reply labels, you as a business customer accept the conditions and guidelines in the associated factsheet as an integral component of your contract with Swiss Post. In particular, you undertake to prepare your consignments with business reply labels correctly and to pay the applicable price for any business reply label returned to you.

Here’s how it works

Create the “business reply label” postage paid impression using the “Create postage paid impressions” online service


Prepare the data matrix code in accordance with the directives in the “Barcodes and data matrix codes for letter mail” manual.


Create the layout with the help of the formatting templates.

To ensure trouble-free mailing, obtain approval free of charge from our final proof specialists before producing business reply labels. Our specialists are also happy to provide advice on general queries or special requests relating to the layout of business reply labels.


Business reply label for letters

A simple response element for customer retention

Price calculation:

Consignment price for A Mail or B Mail items including a surcharge of CHF 0.10 per consignment for the business reply label product:

A Mail

Prices up to B5

Up to 25 x 17.6 cm, 2 cm thick

1–250 g

Prices up to B4

Up to 35.3 x 25 cm, 2 cm thick

1–1000 g

B Mail individual item

Prices up to B5

Up to 25 x 17.6 cm, 2 cm thick

1–250 g

Prices up to B4

Up to 35.3 x 25 cm, 2 cm thick

1–1000 g

B Mail bulk mailing*

Prices up to B5

Up to 25 x 17.6 cm, 2 cm thick

1–250 g

Prices up to B4

Up to 35.3 x 25 cm, 2 cm thick

1–1000 g

* For B Mail bulk mailings, the price includes the first weight surcharge of 1–20 g.

All prices in CHF (incl. VAT)


If you would like use business reply labels outside Switzerland, the Combi Response and Global Response problems are available to you:

  • You can use Combi Response for mailings to addresses both within Switzerland and abroad.
  • You can use Global Response only for business reply labels that are being sent abroad.

With dynamic codes (DmC), you can also include customized elements such as customer-, location- or action-related data in the code. This means you will receive data about the sorting of each individual response, enabling you to automate your response management. 

You can create a dynamic data matrix code for business reply labels with the “Barcodes and data matrix codes for letter mail” manual (PDF, 5.2 MB) (German version) and your own software, or with the assistance of a print service provider or letter shop.

If you wish to use business reply labels as referral cards* or for other unfranked responses, then you may produce and use these business reply labels without a printed recipient address. More information can be found in the “Business reply label” factsheet (PDF, 541.1 KB)Document is unavailable..

*You can issue referral cards at the point of sale or enclose them with a mailing, parcel or magazine. This enables your customers to recommend your company.

Yes, that is possible. For registered mail, the value-added service is displayed as a “GAS” product and value-added service code instead of as a data matrix code. More information is available at The print template can be found with the design templates.


Give us a call

CHF 0.08/min. from landline phones within Switzerland
Monday till Friday: 7.30am - 6pm

+41 58 667 85 91

+41 58 667 85 91

Write to us

For hearing impaired persons

For deaf or hearing impaired persons

Our address

Post CH Ltd
Post Net
Sales SME
Wankdorfallee 4
3030 Bern

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Creating a draft
Creating letters correctly

  • Crating envelopes
  • Specifications for print shops / letter shops
  • Control masks for envelopes
  • Layout and print templates

Select the “final proof” competence center in your region

Find out more

Having a draft checked
Obtaining a final proof

  • Having a layout draft checked 
  • Written requests will be answered within 72 hours
  • No nasty surprises 
  • Free of charge
  • For customers with billing relationship

Select the “final proof” competence center in your region

Obtaining a final proof