The Swiss Post brand

Swiss Post is one of the longest-standing and best-known brands in Switzerland. It has always connected people, and as such has become part and parcel of our country. Swiss Post is part of the Swiss identity.

A part of the Swiss identity

It remains true to its traditions and values, while at the same time keeping pace with the times to ensure that in the future it will continue to play a unifying role in its customers’ lives. Swiss Post is right where its customers are, close to people, and a reliable partner in everyday lives in Switzerland.

The modernized logo

To mark its 175th anniversary, Swiss Post is modernizing its logo and bringing the Swiss Post and PostBus logos back together again.  The shared logo builds on the strong logos of the past, but at the same time simplifies the logo considerably. In future, Swiss Post and PostBus will use just one logo throughout Switzerland. As a result, the logo will be a unifying element across the different language regions. The logo symbolizes Swiss Post’s commitment to both tradition and innovation. It is the expression of an evolving, future-oriented Swiss Post. 

Three questions about the new logo for Roberto Cirillo

Video: the Swiss Post brand

Swiss Post’s brand history

All you need to know

Corporate responsibility

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Swiss Post profile

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