Effective advertising – attached, glued in or loose inserts
Newspaper inserts add impact to your advertising: your message goes directly to a public appreciative of printed matter. Magazines, flyers, catalogues and CDs are the most common types of insert.
Service and features
As long as they don’t make postal transport more difficult, newspapers can be stuffed with inserts of a wide variety of types, formats and sizes. A distinction is made between the newspaper’s own supplements and third-party inserts:
- Supplements are inserted by the newspaper publisher itself and are often provided as free additional material.
- Third-party inserts are inserts from companies other than the publisher which usually have a clear advertising or sales purpose.
Although in principle a maximum weight of 100 g applies, heavier inserts are permitted in exceptional cases. The conditions for this are agreed between Swiss Post and the relevant publisher. Third-party inserts may never be heavier than the newspaper itself, but this restriction does not apply to the publisher’s own supplements.
Please enquire as to current conditions before shipping a newspaper insert.
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